A study to be published by the IOC at the end of July outlines the profile of people who deal with and use olive oil. The findings are interesting and certainly open up a whole new debate on the sector.
Those who deal with and talk about olive oil are positive people. This is the first surprising finding of a study by the IOC which will be published in the July 2021 issue of the newsletter.
The study analysed consumers’ feelings towards olive oil in various countries through content shared on one of the most popular social media networks. The results show that people who talk about the product online are more trusting and prone to virtuous and positive behaviours.
Extra virgin olive oil is increasingly a product that unites consumers and creates positive reactions among them. People who talk about olive oil talk about health and flavours and evoke a sense of identity, tradition and passion.
Given the positive viral effect this product has, we should all help promote its consumption worldwide; it would certainly make a tastier and healthier world.